Bureau of Creative Culture | The Work
The Backbone Awards
Minerva students launched the Backbone Awards in 2022 in response to a creative brief put out by The One Club as part of their Young Ones international creative competition. Today, the Backbone Awards stand as the nation’s only student-to-industry award and teaching resource focused on social responsibility (CSR) in advertising. Each year one Bronze Backbone (our highest honor) and one Aluminum Backbone are awarded.
The Creative Culture Report
(Coming Summer 2027)
The centerpiece of the Bureau will be The Creative Culture Report, a summary of student-led field work that will expose what makes consistently creative organizations great. Students will conduct field investigations, immersing themselves in each organization’s culture, and the report will provide summaries and practical implications based on their findings.
