Psychophysiology Lab

Have you ever wondered how your audience really felt about your latest ad campaign? Or maybe you want to know what images are most effective in getting their attention? Pyschophysiology research is an innovative approach that gives you unique insight into these and other factors. With our trained personnel ready to answer your research questions, you can just relax or even watch from behind a two-way mirror.

The tech: The psychophysiology lab includes a Biopac 150 System, capable of measuring electrodermal activity (EDA), electroencardiogram (ECG), electromyogram (EMG), and electroencephalography (EEG).
Other facilities provided in the lab include a CCTV with 1 PZ high speed dome camera , a 54 inch television with multiple media viewing options, and an observational two-way mirror.